Building Intentional Growth Through Attention, Leadership, and Purpose

We help organizations grow by aligning strategy, operations, and leadership—transforming attention into loyalty and meaningful, long-term value.

Leadership

Dr. Derrick L. Williams, Ph.D., MBA, brings over a decade of progressive leadership experience across hospitality, service, and brand growth environments, where he has consistently focused on elevating guest experience, strengthening operational performance, and driving sustainable revenue growth. With a professional background spanning globally recognized hospitality brands and senior leadership roles in highly competitive service markets, Dr. Williams brings a rare ability to bridge strategic vision with day-to-day execution. His work integrates strategic insight, behavioral science, and operational discipline to help organizations translate attention into loyalty and measurable business impact. Grounded in the belief that exceptional experiences are created by empowered people and intentional systems, Dr. Williams’ leadership philosophy emphasizes clarity of purpose, emotional intelligence, and accountability at every level of an organization. His approach enables teams to move beyond transactional service and toward meaningful engagement that builds trust, advocacy, and long-term value.

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Who We Are

We are a strategy and experience-focused advisory firm serving hospitality and service-driven organizations in an attention-scarce economy. Our work helps brands move beyond transactional interactions and toward emotionally resonant experiences that build trust, advocacy, and sustainable growth.

Why We Exist

In today’s competitive landscape, attention is fleeting and loyalty is fragile. Many organizations struggle to differentiate beyond price or convenience. We exist to help leaders design experiences that matter—experiences that capture attention, create emotional connection, and turn short-term interactions into long-term relationships.

Our Philosophy

We believe strong businesses and strong communities are built on the same principles: Clarity – Knowing what matters and why Consistency – Delivering with intention, every time Conviction – Leading with purpose and integrity These principles guide every strategy we design and every partnership we form.

The Attention Economy

Attention is the most valuable currency in modern business. As markets shift toward experience-driven models, success depends on how effectively organizations earn, hold, and honor customer attention. Our work helps organizations intentionally design moments that elevate engagement, deepen trust, and create lasting impressions long after the experience ends.

Attention to Retention

Our proprietary Attention-to-Retention (A-R) Framework provides a practical and measurable approach to growth by helping organizations:

Let's Build With Purpose.

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